Brand Strategy

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Brand Architecture

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Campaign Planning

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Brand Identity

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Content Strategy

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Integrated Marketing

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Brand Strategy | Brand Architecture | Campaign Planning | Brand Identity | Content Strategy | Integrated Marketing |

Big Simple

is a brand and marketing strategy partner that believes that BIG strategic breakthroughs should be simple and elegant.

With none of the BS.

Big Simple Beliefs

  • Go Big

    Believe in big audacious ideas and work backwards on how to make them a reality.

  • Simple is an art

    Editing is harder than creating. If you cant explain it simply you dont know it well enough.

  • Inside and out

    Listen first. To make work that works you must truly understand the philosophy and culture of the business.

  • Adapt to fit

    Understand how your company takes in information and shares different processes and frameworks that work for your specific needs.

  • Be a true partner

    Feel as though you are an extension of the team, and work as if you are.

  • Believe in Karma

    Going above and beyond, doing whats right for the team and our partners because putting good karma out gets good karma back.

The company

Ian Chee is the principal at Big Simple. He lives in the Bay Area and built Uber’s first global brand marketing discipline, rebuilding the brand from the ground up and launching the first global integrated campaign. He then went on to launch the Facebook app’s first truly integrated global campaign “More Together”.

He began his career on the consulting side, serving as the strategy lead at firms like McCann, Leo Burnett, and Digitas, ultimately heading Strategy for award-winning agencies AKQA & MRY working in Asia and globally.

The world is a BIG place with so many amazing brands, At BIG Simple, he now partners with forward-thinking brands on the next chapter of their growth. There is a focus on fierce independence so that Big Simple can work with the best-in-class partners to form services and teams that best adapt to the specific needs of our partners.